Life Insurance Awareness Month

September is Life Insurance Awareness Month. Every September Life Happens coordinates this industry-wide campaign to educate on the importance of having life insurance.

According to new research done by LIMRA, about 35% of all households would feel an adverse financial impact within one month if a primary wage earner died. The study also found that the top three reasons that people purchase life insurance are:

  • To cover burial and final expenses (91%)
  • To help replace list wages/income of a wage earner (66%)
  • To transfer wealth or leave an inheritance (63%)

This year’s theme for Life Insurance Awareness Month is “Journey to Financial Fitness” and Danica Patrick is back as the spokesperson. Check out for resources to promote LIAM.

Resources: LIMRA Supports Life Insurance Awareness Month. Facts About Life 2018 [PDF File]

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